Victor Alonge, Lagos
The Super Eagles new home kit designed by Nike to be worn at the World Cup 2018 in Russia was sold out minutes after its release in London where it was first exhibited, on Friday morning as hundreds of fans queued outside London’s NikeTown store in Oxford Street.
The kit, modelled by Arsenal’s Alex Iwobi amongst others in London, has been hailed as the best kit of all of those to be seen in Russia this summer, with Nike having to push the release date back earlier this week due to such high demand.
Nike had already received three million pre-order for the shirt before it officially went on sale on Friday.
And the demand is so high that the kit sold out in minutes and is now unavailable to buy on the Nike website.
The away kit is also now sold out, along with the training kit, which has a similar design to the home kit. Two different types of training jackets and floral joggers.
The Nike sourvenir jersey goes for £64.95 at the Nike shop in London and would be seen for the third time in action on Saturday evening when Nigeria battle England at Wembley in the first of their World Cup qualifiers.
The Super Eagles are arguably Africa’s best hope at the showpiece tournament in Russia and they have already won a legion of new fans with their stunning strip.
Kit makers Nike have fallen foul of producing a string of like-for-like jerseys as of late, keeping the same template for every team and just substituting in the respective colours.
But with Nigeria’s attire, Nike have pulled a instant classic out of the bag.
The ‘For Naija’ kit takes inspiration from their infamous World Cup 1994 strip, a shirt synonymous with Daniel Amokachi’s wonder goal against Greece.
It has been made to reflect the ‘youthful exuberance, pride and infectious palpable charisma’ of the current crop of players and fans from the Gulf of Guinea nation.
For ‘Naija’ is meant to help Nigerians and the rest of the world ‘celebrate their vibrant culture’ while looking to the future with optimism, Nike say.
The word ‘Naija’ – which translates directly to ‘the new Nigeria’ – is a popular term in the country and can mean a host of different things, all positive and forward thinking.
The kit has been made to reflect this with its bright green colours and abstract feather-inspired pattern.
It also includes a retro badge which pays homage to Nigeria’s ‘dream team’ that claimed football glory at the 1996 Olympics in Atlanta.
Arsenal and Nigeria star Alex Iwobi said: “It is always an honour to wear the white and green. To compete this summer is not just our dream, it is also the dream of our fans. Together, we all represent Naija.”
The home shirt will stand out like no other at the upcoming competition and in Nigeria’s opening clash against Croatia on June 16. And they’ll will be wearing it in the friendly against England at Wembley Saturday.
Thousands of eager fans queued up outside Nike’s London flagship today desperate to get their hands on the strip.
And it seems the kit has taken the world by storm with the Nigeria Football Federation claiming it had hit pre-order sales of 3,000,000 prior to its release date.
For context, in 2016 Manchester United sold the most jerseys in the world with 2,850,000 sales.
The Nigeria Football Federation has announced that, those wanting to buy Nigeria’s kit can head to Nike’s website where the home shirt is retailing for £64.95.
Victor Alonge, Lagos